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The internet is a fantastic way of getting bookings, and with short term vacation rental listing sites such as HomeAway and Airbnb, it’s a no brainer to get your property in front of their large user base. However, they also come with the obvious downside of your competitor's properties sitting right alongside yours, making it easy for a booking to be lost.
Because of this, its essential to make your property stand out from the crowd, and this extends far beyond a good description and photos.
A study by well respected B2B research firm discovered that less than two-thirds of small businesses have a website - in 2019 that’s an incredibly low figure given how it’s been proven time and time again that a good online presence can significantly increase your sales regardless of the type of small business.
A lot of people often cite high costs as the reason for not having a website, and they’re often correct, having even a basic bespoke website created can run into the thousands of dollars, even more, if you require any special functionality or the ability to update it yourself.
Thankfully there are ways around this using tools like a website builder, which we'll discuss in detail below.
For vacation rental owners even if you have a low volume of renters, a website is an affordable and easy way to put your mark on the internet. Let us say someone sees your property on a listing site. More often than not, they’ll do a Google search for the name of your property to find out more about it. And if nothing comes up, they move on.
By having your own website you can ensure that potential customers find your property and not your competitors.
Not only is it great for your search engine marketing, but social media too. When people want to share your vacation rental on social networks such as Twitter and Facebook, you can take advantage of the fact that people are going to be coming directly to you, which anyone who follows the #BookDirect movement will know, is a hugely advantageous position to be in.
It’s a no brainer that if you make it easier for people to find you, you’re increasing your chances of getting a booking. A website is generally going to look much more professional, personable and attractive than a listing or a post on a social network.
This doesn’t mean you shouldn’t use them however, but when you do, push people to your website and aim to get them to book directly with you.
By consistently pushing people to your website, search engines will pick up that your site is where people should be sent when they look for your property. So by increasing that traffic, you increase your bookings.
This is probably the bit you usually think of being the hardest - getting a website. There are many different options you can take here. From going with a local web design agency to a friend or family member, or by using a website builder.
Travito acts as both these things. You get a full website with access to a range of easily customizable designs, along with an easy to use booking management platform. But we’re also here to do bespoke designs should you want them, as well as providing personal website advice should you need it.
The biggest benefit of Travito’s Vacation Rental Website Builder is its simplicity. You really can have a full website for your short term Vacation Rental Property up and running within minutes.
What’s more, we work with you after signup to show you how to increase bookings and how to promote your property website - we don’t charge anything for this, we include it with your site, something no other website builder will be able to offer.
This also provides a benefit over a friend or family working on your site. Our team of industry experts is able to provide advice tailored around your property type.
A local agency is likely going to charge several thousand dollars for your initial website, and then there are additional fees on top such as web hosting, email hosting, SSL certificates for securing your website, not to mention fees if you want it updating.
The alternative to this is Travito’s fixed monthly or annual pricing - from as little as $25 a month, you get a full vacation rental website, complete with a remarkably easy to use web page editor, full hosting, SSL website security, and no fees for support or advice.
There are even regular feature updates, new website designs added and regular opportunities to request new functionality. We’re able to provide this because we only focus on short term rentals, and working directly with owners.
If you’re interested in trying Travito for yourself, you can sign up for a free 30 day trial by clicking here. Or alternatively, if you’d like to talk to us to see if Travito is right for you, click here and we’ll be happy to walk you through how it all works.
Having your own Vacation Rental Website shouldn’t be hard, or expensive, and we firmly believe that by using Travito we can help you increase your bookings and property image, without it costing you an arm and a leg!
100% free for 14 days. No credit cards, no setup fees and no obligation.